affinity cards

Noun

affinity card (plural affinity cards)

1. A credit card made available by a bank or other lender to qualified people associated with a sponsoring organization (such as a club, educational institution, charity, or business), typically with provision for a portion of the lender's interest income to be paid to the sponsor and sometimes providing special benefits (such as reduced fees) for the users.
   • Typically, an affinity card holder should produce between $8 and $12 per year to the affinity group," said George Hanold, president of Alliance Marketing, a company that sets up agreements between banks and groups.1987 November 29, Diane Cole, “What's New in Fund-Raising: Using Plastic to Rev Up Revenues”, in New York Times, retrieved 29 Oct 2013