anti-meme

Noun

antimeme (plural antimemes)

1. A meme deployed to nullify or protect against another meme.
   • I know it's every citizen's civic duty to keep his antimeme vaccinations up to date. But some perverse streak inside me (possibly, now that I think about it, an anti-antimeme meme) made me keep postponing my appointment until it was just too late.1998, Christine Beckert, David Bischoff, Carroll Brown, et al., The Best of Pirate Writings: Tales of Fantasy, Mystery & Science Fiction, Padwolf Pub Incorporated, →ISBN
2. A unit of information that prevents itself from being spread, either due to its contents, (e.g, a password or encrypted document,) or a secondary mechanism that prevents its transmission. (e.g, by erasing itself from any mind that it enters.)
   • SCP-055 is a "self-keeping secret" or "anti-meme". Information about SCP-055's physical appearance as well as its nature, behavior, and origins is self-classifying.2008, Sam "qntm" Hughes, “SCP-055 - [unknown]”, in There Is No Antimemetics Division
3. (Internet) An image macro which intentionally subverts one's expectations by not including a joke; a meme antijoke.
   • my favorite parts of these viral memes are the antimemes that appear after we all get sick of them lol2018 March 18, @rocknraymond, Twitter, archived from the original on 03 Nov 2023