Word.ws English Dictionary

banner blindness

banner blindness noun: a tendency to ignore banner ads and similar-looking banners on websites.

Noun

banner blindness (uncountable)

  1. A tendency to ignore banner ads and similar-looking banners on websites.
    • While consumers learned to develop "banner blindness" when performing keyword queries on search engines,[…]2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales

Origin of banner blindness

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Questions about banner blindness

What does banner blindness mean?
Banner blindness means a tendency to ignore banner ads and similar-looking banners on websites.
What part of speech is banner blindness?
Banner blindness is a noun.

Words near banner blindness in the dictionary

  1. banned
  2. banned overtime
  3. banner
  4. banner ad
  5. banner ads
  6. banner blindness
  7. banner carrier
  8. banner carriers
  9. banner cloud
  10. banner clouds
  11. Banner County

Source and license

Adapted from Wiktionary: banner blindness (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

Last updated:

Pronunciation audio from Wikimedia Commons, each file under its own free license: en-au-banner blindness.ogg.

Cite this entry: “banner blindness.” Word.ws, https://word.ws/banner_blindness. Based on Wiktionary, CC BY-SA 4.0.