bisociations

Noun

bisociation (countable and uncountable, plural bisociations)

1. A blending of elements drawn from two previously unrelated patterns of thought into a new pattern.
   • Arthur Koestler's concept of bisociation was introduced in the last chapter to explain how associating two absurd or ridiculous ideas gives rise to humour. Koestler goes on to describe how bisociation may be the key to creativity.1995, Mike Baxter, Product Design, page 68