Word.ws English Dictionary

brandjacking

brandjacking noun: the imposture of the online identity of another person or company.

Noun

brandjacking (uncountable)

  1. (Internet) The imposture of the online identity of another person or company.
    • This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.2009, Joel Postman, SocialCorp: social media goes corporate, page 121

Origin of brandjacking

Blend of brand + hijacking.

Questions about brandjacking

What does brandjacking mean?
Brandjacking means the imposture of the online identity of another person or company.
What part of speech is brandjacking?
Brandjacking is a noun.

Words near brandjacking in the dictionary

  1. brandishings
  2. brandishment
  3. brandisht
  4. brandistock
  5. brandistocks
  6. brandjacking
  7. Brandl
  8. brandle
  9. brandled
  10. brandles
  11. brandless

Source and license

Adapted from Wiktionary: brandjacking (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “brandjacking.” Word.ws, https://word.ws/brandjacking. Based on Wiktionary, CC BY-SA 4.0.