brands

Noun

brand (plural brands)

1. A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
   • “Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”1914 January, Zane Grey, The Light of Western Stars: A Romance, New York, N.Y.; London: Harper & Brothers Publishers, →OCLC, page 59
2. A branding iron.
3. The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
   • The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.1999, Bernd Schmitt, Experiential marketing, page 39

   Synonyms:

   trademark, logo, brand name, marque, tradename, proprietary name

4. A specific product, service, or provider so distinguished.
   • Some brands of breakfast cereal contain a lot of sugar.
5. (broadly) Any specific type or variety of something; a distinct style or manner.
   • I didn’t appreciate his particular brand of flattery.
6. The public image or reputation and recognized, typical style of an individual or group.
   • The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.2011, Tom Bevan, Carl M. Cannon, Election 2012: The Battle Begins, Crown, →ISBN

   Synonyms:

   repute, name, good name

See all 24 meanings of brand