Word.ws English Dictionary

brandstanding

brandstanding noun: the promotion of goods or services by associating them with popular events.

Noun

brandstanding (uncountable)

  1. The promotion of goods or services by associating them with popular events.
    • There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.2002, Rusty Cawley, PR Rainmaker
    • A steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121

Origin of brandstanding

Blend of brand + grandstanding.

Questions about brandstanding

What does brandstanding mean?
Brandstanding means the promotion of goods or services by associating them with popular events.
What part of speech is brandstanding?
Brandstanding is a noun.

Words near brandstanding in the dictionary

  1. brandscape
  2. brandscapes
  3. brandscaping
  4. brandsolder
  5. brandsolders
  6. brandstanding
  7. Brandt
  8. Brandt syndrome
  9. Brandt's bat
  10. Brandt's bats
  11. Brandt's cormorant

Source and license

Adapted from Wiktionary: brandstanding (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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