brick and mortar
brick and mortar adjective: buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.).
Adjective
brick and mortar (not comparable)
- Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.)
- Brick and mortar retail stores face online competition.
- E-commerce is not the kiss of death for big, traditional brick-and-mortar business.2000, Judy Kong, in a report on the ICE Conference, "Non Traditional Clicks and Mortar Businesses: (Dinosaurs) Learn to Fly"
- Used other than figuratively or idiomatically: see brick, and, mortar.
- Synonyms:
- physical, traditional, old-fashioned
Noun
brick and mortar (uncountable)
Synonyms of brick and mortar
Antonyms
Forms of brick and mortar
| alternative form | brick-and-mortar |
|---|---|
| alternative form | bricks and mortar |
| alternative form | bricks-and-mortar |
Questions about brick and mortar
- What does brick and mortar mean?
- Brick and mortar means buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.).
- What part of speech is brick and mortar?
- Brick and mortar can be an adjective or a noun.
Words near brick and mortar in the dictionary
Source and license
Adapted from Wiktionary: brick and mortar (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “brick and mortar.” Word.ws, https://word.ws/brick_and_mortar. Based on Wiktionary, CC BY-SA 4.0.
