bright shiny object
bright shiny object noun: something that attracts a great deal of attention because of its appealing superficial characteristics.
Noun
bright shiny object (plural bright shiny objects)
- Something that attracts a great deal of attention because of its appealing superficial characteristics.
- Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.2003 April 11, Jim Kennedy, “Re: VMWare for Production Environment”, in comp.databases.oracle.server (Usenet)
- This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.2008, Larina Kase, The Confident Leader, page 28
- Used other than figuratively or idiomatically: see bright, shiny, object.
Forms of bright shiny object
| plural | bright shiny objects |
|---|
Questions about bright shiny object
- What does bright shiny object mean?
- Bright shiny object means something that attracts a great deal of attention because of its appealing superficial characteristics.
- What part of speech is bright shiny object?
- Bright shiny object is a noun.
- What is the plural of bright shiny object?
- The plural of bright shiny object is bright shiny objects.
Words near bright shiny object in the dictionary
Source and license
Adapted from Wiktionary: bright shiny object (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
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Cite this entry: “bright shiny object.” Word.ws, https://word.ws/bright_shiny_object. Based on Wiktionary, CC BY-SA 4.0.