brownwash
brownwash verb: to rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
Verb
brownwash (third-person singular simple present brownwashes, present participle brownwashing, simple past and past participle brownwashed)
- To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
- Company X are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z.
Forms of brownwash
| third-person singular present | brownwashes |
|---|---|
| present participle | brownwashing |
| past participle | brownwashed |
| past | brownwashed |
Origin of brownwash
From brown (“best colour to cover up dirt”) + -wash.
Questions about brownwash
- What does brownwash mean?
- Brownwash means to rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
- What part of speech is brownwash?
- Brownwash is a verb.
- What is the past tense of brownwash?
- The past tense of brownwash is brownwashed.
Words near brownwash in the dictionary
Source and license
Adapted from Wiktionary: brownwash (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “brownwash.” Word.ws, https://word.ws/brownwash. Based on Wiktionary, CC BY-SA 4.0.
