Word.ws English Dictionary

captology

captology noun: the study of computers as persuasive technologies.

Noun

captology (uncountable)

  1. The study of computers as persuasive technologies.
    • In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion.2006, Wijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven, Persuasive Technology: First International Conference on Persuasive Technology for Human Well-Being...
    • The relatively new field of computers as persuasive technology (captology) has begun to explore the powerful effects of presentation of information on computers.2015, Rand J. Spiro, Michael DeSchryver, Michelle Schira Hagerman, Paul M. Morsink, Penny Thompson, Reading at a Crossroads?: Disjunctures and Continuities in Current Conceptions and Practices...

Origin of captology

Coined by American behavior scientist B. J. Fogg in 1996, from the initials of computers as persuasive technologies + -ology.

Questions about captology

What does captology mean?
Captology means the study of computers as persuasive technologies.
What part of speech is captology?
Captology is a noun.

Words near captology in the dictionary

  1. captivities
  2. captivity
  3. captodative
  4. captodiame
  5. captological
  6. captology
  7. captopril
  8. captoprils
  9. captor
  10. captorhinid
  11. captorhinids

Source and license

Adapted from Wiktionary: captology (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “captology.” Word.ws, https://word.ws/captology. Based on Wiktionary, CC BY-SA 4.0.