catch-phrase

Noun

catchphrase (plural catchphrases)

1. A repeated expression, often originating in popular culture.
   • Frequently, catch phrases are not, in the grammarians' sense, phrases at all, but sentences. Catch phrases, like the closely linked proverbial sayings, are self-contained, as, obviously, clichés are too. Catch phrases are usually more pointed and ‘human’ than clichés, although the former sometimes...2003 [1985], Eric Partridge, “Introduction to the First Editon”, in Paul Beale, editor, A Dictionary of Catch Phrases, 2nd edition, Routledge, →ISBN
2. A signature phrase of a particular person or group.
   • Instead, bro country songs string together a formulaic subset of tropes about beer sipping, truck driving, sunglasses wearing, unpaved roads, and tanned girls in shorts, typically building to a predictable catchphrase singsong chorus.2018, Bill C. Malone, Tracey E. W. Laird, Country Music USA, University of Texas Press, →ISBN, page 547