clicktivism

Noun

clicktivism (uncountable)

1. (derogatory, informal) Half-hearted activism on the Internet, lacking actual engagement with the real-world issues.
   • White argues that clicktivist sites (like MoveOn.org) are able to bolster their numbers by asking little of the “activists”. Hence, clicktivism potentially waters down the impact of lowcost forms of activism (like e-petitions).2015, Todd A. Comer, What Comes After Occupy?, Cambridge Scholars Publishing, →ISBN, page 217
   • But there’s another danger, too. “Clicktivism” is a well-documented phenomenon, where people click on an online petition and think that their work is done, without actually having an impact on the world.2019 May 23, Owen Jones, “Woke-washing: how brands are cashing in on the culture wars”, in The Guardian, →ISSN

   Synonyms:

   slacktivism