co-optation

Noun

cooptation (countable and uncountable, plural cooptations)

1. A co-opting: a commandeering, appropriation, or taking over.

   Synonyms:

   cooption

2. A co-opting: an absorption or assimilation.
   • This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation...1997, Thomas Carr Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, University of Chicago Press, →ISBN

   Synonyms:

   cooption