counterslogans

Noun

counterslogan (plural counterslogans)

1. A slogan created to oppose another slogan.
   • His rallying cry inspired the partisan crowd, but Truman supporters reminded voters of Lincoln’s admonition when running for re-election in 1864 — not to “swap horses while crossing the river” — which could not be overcome by the Republican counterslogan “Change horses or drown!”2008 January 27, William Safire, “Change Machine”, in New York Times