decoy effect
decoy effect noun: the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
Noun
decoy effect (plural decoy effects)
- The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
Forms of decoy effect
| plural | decoy effects |
|---|
Questions about decoy effect
- What does decoy effect mean?
- Decoy effect means the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
- What part of speech is decoy effect?
- Decoy effect is a noun.
- What is the plural of decoy effect?
- The plural of decoy effect is decoy effects.
Words near decoy effect in the dictionary
Source and license
Adapted from Wiktionary: decoy effect (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
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Cite this entry: “decoy effect.” Word.ws, https://word.ws/decoy_effect. Based on Wiktionary, CC BY-SA 4.0.
