deindividuating

Verb

deindividuate (third-person singular simple present deindividuates, present participle deindividuating, simple past and past participle deindividuated)

1. to view as a group rather than as an individual; to remove societal norms that shape individual behavior; to remove or reduce individually identifying information
   • "Although the work ethic is valued positively in our society, the “workaholic” stereotype deindividuates all members of a group, those who conform as well as those who rebel."2014, Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley, Readings in Advertising, Society, and Consumer Culture