Word.ws English Dictionary

disloyalty card

disloyalty card noun: a card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.

Noun

disloyalty card (plural disloyalty cards)

  1. A card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
    • Each time they visit a new coffee house, they can get their disloyalty card stamped. Once they've collected enough stamps, they will receive a free coffee at the coffee bar that gave them the disloyalty card in the first place.2010 April 20, “Toronto baristas reward customers for 'disloyalty'”, in CTV News, archived from the original on 10 May 2024
    • Small Street Espresso manager Tash Ebbs added: “We’re looking forward to joining forces with some of our friends across Bristol’s coffee community for the launch of this special ‘disloyalty’ card.2023 May 22, Martin Booth, “'Disloyalty' card scheme to encourage visits to new cafes”, in Bristol24/7, archived from the original on 10 May 2024

Forms of disloyalty card

pluraldisloyalty cards

Origin of disloyalty card

After loyalty card. Even though the phrase has been used as a sum of parts, for example, "play the disloyalty card" (see play the something card) or in its literal sense as a form of boycott (e.g. Unilever disloyaly cards), the earliest known use with the purpose of promoting cooperation among businesses was conceived by barista Gwilym Davies in 2009.

Questions about disloyalty card

What does disloyalty card mean?
Disloyalty card means a card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
What part of speech is disloyalty card?
Disloyalty card is a noun.
What is the plural of disloyalty card?
The plural of disloyalty card is disloyalty cards.

Words near disloyalty card in the dictionary

  1. disloyalists
  2. disloyally
  3. disloyalness
  4. disloyalties
  5. disloyalty
  6. disloyalty card
  7. disloyalty cards
  8. dislustre
  9. dislustred
  10. dislustres
  11. dislustring

Source and license

Adapted from Wiktionary: disloyalty card (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “disloyalty card.” Word.ws, https://word.ws/disloyalty_card. Based on Wiktionary, CC BY-SA 4.0.