downmarketing

Verb

downmarket (third-person singular simple present downmarkets, present participle downmarketing, simple past and past participle downmarketed)

1. (transitive) To render or become downmarket.
   • If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges, page 37

See all 4 meanings of downmarket