elevator pitch

Noun

elevator pitch (plural elevator pitches)

1. A brief and simple sales pitch; a short summary of a business plan, process, or product, and its selling point and value proposition.
   • Once you've found the right person, the art is in making an elevator pitch—spill the beans fast.1998, Electronic Business, volume 24, Highlands Ranch, Colo.: Cahners Business Information, →ISSN, →OCLC, page 8, column 1
   • An elevator pitch raises more questions than it answers but they are likely to be questions about how the business works, not what it is.1998, Don Pfarrer, Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations, Boston, Mass.: Houghton Mifflin, →ISBN, page 110
2. Used other than figuratively or idiomatically: see elevator, pitch.
   • Control the glide descent angle through small amounts of elevator pitch movements.1987, Dave Prochnow, Flight Simulator and Flight Simulator II: 82 Challenging New Adventures, Blue Ridge Summit, Pa.: TAB Books, →ISBN, page 39

   Synonyms:

   elevator speech, elevator statement