emerging market

Noun

emerging market (plural emerging markets)

1. (also, attributive) A relatively less-developed country or other trading region undergoing significant growth in production, consumption, or foreign investment.
   • And while Brazil's Telebras and South Africa's Anglo American Corp. again rank among the world's top emerging-market groups, their market capitalizations are also down from last year.1998 July 13, Kerry Capell et al., “Emerging Markets: The Winners in a Losing Year”, in Businessweek, retrieved 10 Jul 2015
   • Around 70% of world growth over the next few years will come from emerging markets, with China and India accounting for 40% of that growth.2011 July 8, Kenneth Rapoza, “Emerging Market Growth Beats US”, in Forbes, retrieved 10 Jul 2015
2. (often) New and increasing demand or consumer purchasing activity (for a product or service).
   • [H]is members saw an emerging market for even more luxurious dwellings among those "who would rather pay for amenities instead of space."1987 May 3, Andree Brooks, “Can a Town Set a Minimum House Size?”, in New York Times, retrieved 10 Jul 2015
   • One year ago, when AOL and Time Warner first proposed their merger, . . . there was talk of monopolistic muscle in the emerging markets for high-speed Internet service, instant messaging and interactive television.2001 January 19, “AOL Time Warner”, in Washington Post, retrieved 10 Jul 2015