enshittification
Syllables: en·shit·i·fi·ca·tion/ɪnˌʃɪtɪfɪˈkeɪʃən/
enshittification noun: the phenomenon of online platforms or services gradually degrading in quality, often by promoting advertisements, recurring payment, and sponsored content, in order to increase profits; (loosely) the process of becoming worse.
Noun
enshittification (uncountable)
- The phenomenon of online platforms or services gradually degrading in quality, often by promoting advertisements, recurring payment, and sponsored content, in order to increase profits; (loosely) the process of becoming worse.
- Wow. The Onion's AV Club just turned into a pile of hot garbage. Who is behind the ongoing enshittification of web design?2013 November 19, @St_Rev, Twitter, archived from the original on 05 Jul 2023
- 1000000% true. The real cause of the "enshittification" of the UK.2019 April 23, @Uncle_Music, Twitter (post), archived from the original on 24 Aug 2026
- Synonyms:
- crapification, enshittening, platform decay
- Antonyms:
- deshittification, engoodening
Examples of enshittification in a sentence
- Ultimately, it doesn't matter if Amazon's enshittification is because [Jeff] Bezos was a cynic or because he sold out.2022 November 28, Cory Doctorow, “How monopoly enshittified Amazon”, in Pluralistic, archived from the original on 26 Mar 2023:
- Both switching costs and network effects tend to lead to enshittification because platform providers see early adopters as an investment in future profits.2023 March 3, Tim Harford, “The enshittification of apps is real. But is it bad?”, in Financial Times, London: The Financial Times Ltd....
- But it's not just users who are effectively incarcerated by enshittification.2023 March 11, John Naughton, “Users, advertisers – we are all trapped in the 'enshittification' of the internet”, in The Observer, London...
- Musk perceived instantly that he had one of the perfect conditions for enshittification.2023 November 25, Jane Cassidy, “Matheson might just be the latest victim of ongoing ‘platform decay’”, in The National, Glasgow, page 20:
Synonyms of enshittification
Antonyms
- deshittification
- engoodening
Origin of enshittification
From en- + shit + -ification. The term was popularized and took its specific meaning from the writings of Canadian-British-American blogger, journalist, and science fiction author Cory Doctorow in 2022–2023, although isolated usage exists from 2013 (see quotations below).
Words that rhyme with enshittification
- station
- collation
- accommodation
- presentation
- derivation
- information
- modulation
- translation
- application
- fixation
- generation
- orientation
48 more rhymesFewer rhymes
- citation
- combination
- communication
- conjugation
- constellation
- determination
- elevation
- operation
- relation
- reservation
- alternation
- condensation
- conversation
- deviation
- excavation
- foliation
- formation
- foundation
- incarnation
- interpretation
- representation
- retardation
- speculation
- termination
- abbreviation
- adaptation
- articulation
- bifurcation
- concentration
- congregation
- declination
- degradation
- expectation
- extenuation
- gradation
- observation
- population
- preparation
- reconciliation
- rotation
- separation
- situation
- vexation
- vindication
- accumulation
- administration
- aggregation
- appropriation
Questions about enshittification
- What does enshittification mean?
- Enshittification means the phenomenon of online platforms or services gradually degrading in quality, often by promoting advertisements, recurring payment, and sponsored content, in order to increase profits; (loosely) the process of becoming worse.
- How do you use enshittification in a sentence?
- Ultimately, it doesn't matter if Amazon's enshittification is because [Jeff] Bezos was a cynic or because he sold out.
- What part of speech is enshittification?
- Enshittification is a noun.
- How do you pronounce enshittification?
- Enshittification is pronounced /ɪnˌʃɪtɪfɪˈkeɪʃən/.
Words near enshittification in the dictionary
Source and license
Adapted from Wiktionary: enshittification (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Pronunciation audio from Wikimedia Commons, each file under its own free license: LL-Q1860 (eng)-Vealhurl-enshittification.wav.
Cite this entry: “enshittification.” Word.ws, https://word.ws/enshittification. Based on Wiktionary, CC BY-SA 4.0.