Word.ws English Dictionary

fairy kei

/ˌfɛəɹi ˈkeɪ/

fairy kei noun: a Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours and whimsical, childlike elements such as toys, candy, or unicorns.

fairy kei: a Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours...
Image: Annette Wamser from Elk Grove, USA, CC BY 2.0, via Wikimedia Commons

Noun

fairy kei (uncountable)

  1. (aesthetic) A Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours and whimsical, childlike elements such as toys, candy, or unicorns.
    • Followers of fairy-kei — a light and fluffy '80s throwback look — stock up on candy-coloured accessories at 6% Doki Doki […]2012, Timothy Hornyak, Lonely Planet: Tokyo, page 123
    • “I'm into the fairy kei/decora vibe, which is kawaii [Japanese for “cute”] and very pastel,” he says.2015 November 19, Isa Giallorenzo, quoting Jimmy Hassett, “Kawaii as a button”, in Chicago Reader, volume 10, number 44, page 4

Forms of fairy kei

alternative formfairy-kei

Origin of fairy kei

From Japanese フェアリー系 (fearī-kei, literally “fairy style”), from フェアリー (fearī, “fairy”) (itself from English fairy) + 系 (kei, “style”).

Questions about fairy kei

What does fairy kei mean?
Fairy kei means a Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours and whimsical, childlike elements such as toys, candy, or unicorns.
What part of speech is fairy kei?
Fairy kei is a noun.
How do you pronounce fairy kei?
Fairy kei is pronounced /ˌfɛəɹi ˈkeɪ/.

Words near fairy kei in the dictionary

  1. fairy godparents
  2. fairy gold
  3. fairy golds
  4. fairy hill
  5. fairy hills
  6. fairy kei
  7. fairy lace
  8. fairy lamp
  9. fairy lamps
  10. fairy land
  11. fairy lantern

Source and license

Adapted from Wiktionary: fairy kei (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “fairy kei.” Word.ws, https://word.ws/fairy_kei. Based on Wiktionary, CC BY-SA 4.0.