fairy kei
/ˌfɛəɹi ˈkeɪ/
fairy kei noun: a Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours and whimsical, childlike elements such as toys, candy, or unicorns.

Noun
fairy kei (uncountable)
- A Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours and whimsical, childlike elements such as toys, candy, or unicorns.
- Followers of fairy-kei — a light and fluffy '80s throwback look — stock up on candy-coloured accessories at 6% Doki Doki […]2012, Timothy Hornyak, Lonely Planet: Tokyo, page 123
- “I'm into the fairy kei/decora vibe, which is kawaii [Japanese for “cute”] and very pastel,” he says.2015 November 19, Isa Giallorenzo, quoting Jimmy Hassett, “Kawaii as a button”, in Chicago Reader, volume 10, number 44, page 4
Forms of fairy kei
| alternative form | fairy-kei |
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Origin of fairy kei
From Japanese フェアリー系 (fearī-kei, literally “fairy style”), from フェアリー (fearī, “fairy”) (itself from English fairy) + 系 (kei, “style”).
Questions about fairy kei
- What does fairy kei mean?
- Fairy kei means a Japanese fashion style influenced by pop culture of the 1980s, characterized by pastel colours and whimsical, childlike elements such as toys, candy, or unicorns.
- What part of speech is fairy kei?
- Fairy kei is a noun.
- How do you pronounce fairy kei?
- Fairy kei is pronounced /ˌfɛəɹi ˈkeɪ/.
Words near fairy kei in the dictionary
Source and license
Adapted from Wiktionary: fairy kei (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “fairy kei.” Word.ws, https://word.ws/fairy_kei. Based on Wiktionary, CC BY-SA 4.0.
