femvertising
femvertising noun: the use of feminist messages to advertise products to women.
Noun
femvertising (uncountable)
- The use of feminist messages to advertise products to women.
- SheKnows Media, a digital marketing company, put out a survey in 2014 to find out precisely how women felt about femvertising ads.2016, Joseph Quinlan, Jackie VanderBrug, Gender Lens Investing
- The wave of femvertising has only served to intensify since the launch of #IWILLWHATIWANT, with recent campaigns by Audi, H&M, Brawny, and even Barbie all attempting to capitalize on the femvertising trend.2019, José Antonio Muñiz Velázquez, Cristina M. Pulido, The Routledge Handbook of Positive Communication
Origin of femvertising
Blend of feminism + advertising.
Questions about femvertising
- What does femvertising mean?
- Femvertising means the use of feminist messages to advertise products to women.
- What part of speech is femvertising?
- Femvertising is a noun.
Words near femvertising in the dictionary
Source and license
Adapted from Wiktionary: femvertising (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “femvertising.” Word.ws, https://word.ws/femvertising. Based on Wiktionary, CC BY-SA 4.0.
