Word.ws English Dictionary

gay vague

gay vague noun: an advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.

Noun

gay vague (uncountable)

  1. (informal) An advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.
    • For quotations using this term, see Citations:gay vague.

Forms of gay vague

alternative formgay-vague

Origin of gay vague

Coined by the journalist Michael Wilke of Advertising Age in 1997.

Questions about gay vague

What does gay vague mean?
Gay vague means an advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.
What part of speech is gay vague?
Gay vague is a noun.

Words near gay vague in the dictionary

  1. gay rights
  2. gay science
  3. gay tyke boy
  4. gay tyke boys
  5. gay up
  6. gay vague
  7. gay village
  8. gay villages
  9. gay-ass
  10. gay-bash
  11. gay-bashed

Source and license

Adapted from Wiktionary: gay vague (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “gay vague.” Word.ws, https://word.ws/gay_vague. Based on Wiktionary, CC BY-SA 4.0.