genericization

Noun

genericization (countable and uncountable, plural genericizations)

1. The process of becoming generic; an instance of it.
   • Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization

   Synonyms:

   genericized trademark, abstraction, despecification, generalization, universalization

2. (uncountable) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
   • Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.2024 September 19, Scott Cacciola, “Tupperware (the Brand) May Fail. Tupperware (the Word) Will Survive.”, in The New York Times

   Synonyms:

   genericide, trademark erosion

3. (countable) An instance of this act or process; a generic name thus created.