genericizing

Verb

genericize (third-person singular simple present genericizes, present participle genericizing, simple past and past participle genericized)

1. (transitive) To turn into a genericized trademark.
2. (transitive, pharmacy) To make generics out of.
   • However, the loss of exclusivity of the drugs led the market more genericized, creating a competitive environment for new entrants. For instance, non-benzodiazepines and low dose sedating anti-depressants, still considered as a first line of medication for the insomnia, are facing stiff competition...2020, Insomnia therapeutics Market Analysis, Coherent Insights, Summary
3. (transitive) To make more generic: to be usable in more contexts.

   Synonyms:

   generify

4. (transitive) To make generic, i.e., bland.