Word.ws English Dictionary

ghost brand

ghost brand noun: a brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

Noun

ghost brand (plural ghost brands)

  1. A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.
    • It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.2008, Peter Hitchens, The Abolition of Britain, page 250
    • By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]2015, Savoring Gotham: A Food Lover's Companion to New York City

Forms of ghost brand

pluralghost brands

Questions about ghost brand

What does ghost brand mean?
Ghost brand means a brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.
What part of speech is ghost brand?
Ghost brand is a noun.
What is the plural of ghost brand?
The plural of ghost brand is ghost brands.

Words near ghost brand in the dictionary

  1. ghost bats
  2. ghost bicycle
  3. ghost bicycles
  4. ghost bike
  5. ghost bikes
  6. ghost brand
  7. ghost brands
  8. ghost bullet
  9. ghost bullets
  10. ghost bump
  11. ghost bumps

Source and license

Adapted from Wiktionary: ghost brand (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “ghost brand.” Word.ws, https://word.ws/ghost_brand. Based on Wiktionary, CC BY-SA 4.0.