good will

Noun

goodwill (usually uncountable, plural goodwills)

1. (usually) A favorably disposed attitude toward someone or something.

   Synonyms:

   benevolence

2. (usually) The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
3. (usually) The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
4. (usually, trade unionism) The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
   • As Denning MR said in Secretary of State for Employment v ASLEF (No. 2) (1972): 'a man is not bound to do more for his employer than his contract requires. He can withdraw his goodwill if he pleases.'2007 [1972], John Duddington, quoting Tom Denning, Baron Denning, Employment Law, Pearson Education, →ISBN, page 101
5. (Canada, US, capitalized, countable, uncommon, usually) A thrift shop.
   • Buy from goodwills, garage sales, friends, and neighbors. Choose beautiful, functional, durable items made by craftspeople.1990, Karen Christensen, Home Ecology: Simple and Practical Ways to Green Your Home, Fulcrum Publishing, page 65

See all 11 meanings of goodwill