grey power

Noun

grey power (uncountable)

1. (Australia, Canada, UK, idiomatic) The collective political, economic, and social influence of senior citizens, especially when they are mobilized by a common interest.
   • The outstanding example of grey power in action is the AARP—once known as the American Association of Retired Persons. This is probably the most influential lobbying set-up in the world.2002 September 15, Luke Johnson, “The silver revolution is here”, in Telegraph, UK, retrieved 28 Jul 2015
   • Grey power is increasing its influence over the world's tourism industry—and with a new nickname. If you're over 60 and have the time, the inclination and the funds to travel, you're now a "bloomer", according to a British holiday company.2004 March 20, “Late 'bloomers' catch travel bug”, in Illawarra Mercury, Australia, retrieved 28 Jul 2015