Gruen transfer
Gruen transfer proper noun: the change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
Proper noun
the Gruen transfer
- The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
- The Gruen transfer (named after architect Victor Gruen) designates the moment when a ‘destination buyer’, with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait.2017, Leonardo Zuccaro Marchi, quoting Margaret Crawford, The Heart of the City: Legacy and Complexity of a Modern Design Idea, Routledge, →ISBN
- Synonyms:
- Gruen effect
Synonyms of Gruen transfer
Origin of Gruen transfer
Named after Austrian-American architect Victor Gruen (1903–1980).
Questions about Gruen transfer
- What does Gruen transfer mean?
- Gruen transfer means the change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
- What part of speech is Gruen transfer?
- Gruen transfer is a proper noun.
Words near Gruen transfer in the dictionary
Source and license
Adapted from Wiktionary: Gruen transfer (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “Gruen transfer.” Word.ws, https://word.ws/gruen_transfer. Based on Wiktionary, CC BY-SA 4.0.