Word.ws English Dictionary

guerrilla marketing

guerrilla marketing noun: an advertising strategy that uses unconventional interactions in order to promote a product or service.

Noun

guerrilla marketing (uncountable)

  1. An advertising strategy that uses unconventional interactions in order to promote a product or service.
    • Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.1984, Jay Conrad Levinson, Guerrilla Marketing: secrets for making big profits from your small business, Houghton Mifflin, →ISBN, page 35
    • We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds.2008, Jonathan Margolis, Patrick Garrigan, Guerrilla Marketing For Dummies, John Wiley & Sons, →ISBN, page 21

Origin of guerrilla marketing

Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).

Questions about guerrilla marketing

What does guerrilla marketing mean?
Guerrilla marketing means an advertising strategy that uses unconventional interactions in order to promote a product or service.
What part of speech is guerrilla marketing?
Guerrilla marketing is a noun.

Words near guerrilla marketing in the dictionary

  1. guerrilla diplomacy
  2. guerrilla diplomat
  3. guerrilla diplomats
  4. guerrilla gardening
  5. guerrilla knitting
  6. guerrilla marketing
  7. guerrilla television
  8. guerrilla theater
  9. guerrilla traveler
  10. guerrilla travelers
  11. guerrilla warfare

Source and license

Adapted from Wiktionary: guerrilla marketing (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “guerrilla marketing.” Word.ws, https://word.ws/guerrilla_marketing. Based on Wiktionary, CC BY-SA 4.0.