infinite scroll

Noun

infinite scroll (uncountable)

1. A web design technique that loads more content as the user scrolls towards the end of the loaded content. This prevents the browser scroll bar from scrolling to the bottom of the page, causing the page to grow with additional content instead, until there are no more results to be displayed.
   • The prime example of this is the so-called infinite scroll pattern. The idea is simple: rather than distribute results across a series of pages, all results are loaded into a single page.2009, Robert Hoekman, Jared Spool, Web Anatomy: Interaction Design Frameworks That Work, page 96
   • You want to create an “infinite scroll” interaction that appends new results as the user scrolls down the page.2012, Evan Goer, Yui 3 Cookbook, page 80

   Synonyms:

   infinite scrolling, continuous scroll, continuous scrolling