insights

Noun

insight (countable and uncountable, plural insights)

1. A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
   • The history of our study of our solar system shows us clearly that accepted and conventional ideas are often wrong, and that fundamental insights can arise from the most unexpected sources.1980, Carl Sagan, Cosmos: A Personal Voyage
2. Power of acute observation and deduction.
   • Corbett has an interesting insight into the reactions of his colleagues from diverse backgrounds: "The ex-British Rail people responded much better than those from the private sector. In terms of helping, the private sector people headed for the hills, while the railway people, like Chris Leah [the...2026 March 4, Christian Wolmar, “Railtrack: what really happened”, in RAIL, number 1056, page 52

   Synonyms:

   penetration, discernment, perception

3. Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
4. Intuitive apprehension of the inner nature of a thing or things; intuition.
5. (artificial intelligence) An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.
6. An individual's awareness of the nature and severity of one's mental illness.

   Synonyms:

   nosognosia