Word.ws English Dictionary

institutional advertising

institutional advertising noun: advertising that promotes a company rather than the specific products or services it offers.

Noun

institutional advertising (uncountable)

  1. Advertising that promotes a company rather than the specific products or services it offers.
    • One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]1922, Associated Advertising

Questions about institutional advertising

What does institutional advertising mean?
Institutional advertising means advertising that promotes a company rather than the specific products or services it offers.
What part of speech is institutional advertising?
Institutional advertising is a noun.

Words near institutional advertising in the dictionary

  1. instituting
  2. institution
  3. institution-building
  4. institutional
  5. institutional advancement
  6. institutional advertising
  7. institutional framework
  8. institutional frameworks
  9. institutional investor
  10. institutional investors
  11. institutional memories

Source and license

Adapted from Wiktionary: institutional advertising (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “institutional advertising.” Word.ws, https://word.ws/institutional_advertising. Based on Wiktionary, CC BY-SA 4.0.