Kodak moments

Noun

Kodak moment (plural Kodak moments)

1. (informal) A sentimental or charming moment worthy of capturing in a photograph.
   • ‘Don’t you ever stop? This is not going to be a Kodak moment, I promise you. It’s not going to be hugs and tears. There’s no place for a swelling violins sound track.’1994, Laramie Dunaway, Women on Top, Hodder & Stoughton, →ISBN, page 104
2. (informal) The situation in which a business fails to foresee changes within its industry and drops from a market-dominant position to being a minor player or declares bankruptcy.
   • THIS is your Kodak moment. Kodak moment, in this case, does not mean a moment to capture on film; rather, it means the time in history when an upstart technology changed the game; e.g., digital photography emerged and Kodak chose to ignore it until it was too late.2014 May 25, Patrick Connor, “This is the Kodak Moment for the Auto Industry”, in Cars With Cords