lovemark
lovemark noun: an enhanced brand that inspires love and respect in consumers.
Noun
lovemark (plural lovemarks)
- An enhanced brand that inspires love and respect in consumers.
- The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383
- A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 206
Forms of lovemark
| plural | lovemarks |
|---|
Origin of lovemark
From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.
Questions about lovemark
- What does lovemark mean?
- Lovemark means an enhanced brand that inspires love and respect in consumers.
- What part of speech is lovemark?
- Lovemark is a noun.
- What is the plural of lovemark?
- The plural of lovemark is lovemarks.
Words near lovemark in the dictionary
Source and license
Adapted from Wiktionary: lovemark (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “lovemark.” Word.ws, https://word.ws/lovemark. Based on Wiktionary, CC BY-SA 4.0.
