lucerative

Adjective

lucrative (comparative more lucrative, superlative most lucrative)

1. Producing a surplus; profitable.
   • Since the mid-1980s, when Indonesia first began to clear its bountiful forests on an industrial scale in favour of lucrative palm-oil plantations, “haze” has become an almost annual occurrence in South-East Asia. The cheapest way to clear logged woodland is to burn it, producing an acrid cloud of...2013 June 29, “Unspontaneous combustion”, in The Economist, volume 407, number 8842, page 29
2. Of a target: worth attacking; whose destruction is militarily useful.
   • Command and Control centers and headquarters are strategically important and lucrative targets.2001, Eric R. Taylor, Lethal Mists, page 196