ludifying

Verb

ludify (third-person singular simple present ludifies, present participle ludifying, simple past and past participle ludified)

1. To make into a game or into something that encourages playfulness.
   • This aggressive male containment (where, figuratively, "if only you were a man for just ten minutes!" becomes instead "I'll make you into Peter Pan forever!") recalls the simultaneous containment and diminution apparent in the movement to ludify work, particularly in the Arco Wand ads.1999, William A. Gleason, The Leisure Ethic, page 194