lures

Noun

lure (plural lures)

1. (also, figuratively) Something that tempts or attracts, especially one with a promise of reward or pleasure.
   • How many have with a smile made small account
     Of Beauty and her lures1671, John Milton, “The First Book”, in Paradise Regain’d. A Poem. In IV Books. To which is Added, Samson Agonistes, London: […] J[ohn] M[acock] for John Starkey […], →OCLC, page 2
2. An artificial bait attached to a fishing line to attract fish.
   • the inch-at-a-time flutter of a surface lureJuly 1976, Frank Sargent, “High-Speed Bass”, in Field & Stream, page 111
3. A bunch of feathers attached to a line, used in falconry to recall the hawk.
   • My Faulcon now is ſharpe and paſſing emptie, / And til ſhe ſtoope ſhe muſt not be full gorg'd, / For then ſhe never lookes upon her lure.c. 1590–1592 (date written), William Shakespeare, “The Taming of the Shrew”, in Mr. William Shakespeares Comedies, Histories, & Tragedies […] (First Folio), London: […] Isaac Iaggard, and Ed[ward]...
4. A velvet smoothing brush.

See all 7 meanings of lure