Word.ws English Dictionary

message unit

message unit noun: an individual broadcasting slot, such as a single televised advertisement.

Noun

message unit (plural message units)

  1. An individual broadcasting slot, such as a single televised advertisement.
    • The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239
    • The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316

Forms of message unit

pluralmessage units

Questions about message unit

What does message unit mean?
Message unit means an individual broadcasting slot, such as a single televised advertisement.
What part of speech is message unit?
Message unit is a noun.
What is the plural of message unit?
The plural of message unit is message units.

Words near message unit in the dictionary

  1. message pumps
  2. message queue
  3. message queues
  4. message stick
  5. message sticks
  6. message unit
  7. message units
  8. message-driven architecture
  9. message-driven architectures
  10. message-driven bean
  11. message-driven beans

Source and license

Adapted from Wiktionary: message unit (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “message unit.” Word.ws, https://word.ws/message_unit. Based on Wiktionary, CC BY-SA 4.0.