micro-location

Noun

micro-location (countable and uncountable, plural micro-locations)

1. (countable) A location of something within a larger area or region, such as a part of a city or a section of a river.
   • The macro-location of industry and population tends towards an ever-increasing concentration in a limited number of area; their micro-location, on the other hand, towards an ever-increasing diffusion or "sprawl". In this case it is convenient to describe under the heading of macro-location the...1977, Colin Clark, Population Growth and Land Use, →ISBN, page 280
   • This kind of longitudinal sampling location is referred to as micro-location. Micro-location should take place in a reach of river in which the water is completely mixed — that is, where the concentration of water quality variables is independent of lateral location and depth in a cross-section.2003, Mohammad Karamouz, Ferenc Szidarovszky, Banafsheh Zahraie, Water Resources Systems Analysis, →ISBN, page 373
2. (countable) A location specified on a microscopic scale, such as on a biochip or on a DNA molecule.
   • The ability to produce well defined electric fields with these electrode arrays enables one to electrophoretically transport those charged particles to or from any micro location on the surface of the device submerged in the analyte solution.2002, Marc J. Madou, Fundamentals of Microfabrication, →ISBN
   • The cells introduced onto these microelectrodes are manipulated to different micro-locations by positive and negative DEP forces.2003, Jing Cheng, Larry J. Kricka, Biochip Technology, →ISBN, page 157
3. (uncountable) The process of electronically determining the location of something with a level of precision that locates it within a building or room.
   • When used in this manner, proximity technologies are said to be providing micro-location, because they can provide much more accurate information than GPS, especially in buildings where GPS does not operate with high accuracy (or possibly even at all). In a micro-location scenario, proximity can...2014, Matthew S. Gast, Building Applications with IBeacon, →ISBN
   • As CMSWire contributor Nimmity Zappert explained, "By using location data coupled with consumer interaction data, marketers are delivering a more engaging customer experience that truly provides value. They do this by matching micro-location technology with real-time decisioning and historical data...2016 May 31, David Roe, “Retailers: Brace for the Rise of Bluetooth Beacons”, in CMSWire
4. (countable) A specific location detected or targeted by micro-location technology.
   • Using BLE, a merchant or other provider can define more targeted "micro-locations" to trigger an alert, in some cases requiring that you be in the presence of an iBeacon in order to validate a Passbook entry.2013 June 19, Daniel Eran Dilger, “Inside iOS 7: iBeacons enhance apps' location awareness via Bluetooth LE”, in Apple Insider
   • Using BLE, an airport or airline can define more targeted “micro-locations” to trigger an activity. The technology can be used with apps such as Passbook to display passenger itineraries, boarding passes, identification and notifications when passengers cross the geofence threshold of a defined...2014, Pierre J Benckendorff, Pauline J Sheldon, Daniel R Fesenmaier, Tourism Information Technology, 2nd Edition, →ISBN, page 194