microinfluencer

Noun

microinfluencer (plural microinfluencers)

1. (social media) An Internet celebrity with a relatively small following on a social media platform.
   • Accounts with between fifty thousand and two hundred thousand followers are considered “microinfluencers,” and tend to have higher engagement rates—that is, a larger share of their followers like, favorite, or comment on their posts—than those with millions of followers.2017 April 17, Rachel Monroe, “#Vanlife, the Bohemian Social-Media Movement”, in The New Yorker, archived from the original on 04 Aug 2017
   • By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller...2018 November 11, Sapna Maheshwari, “Are You Ready for the Nanoinfluencers?”, in The New York Times, archived from the original on 05 Apr 2020