Word.ws English Dictionary

off-brand

off-brand adjective: not serving the public image of an organisation or a person; inconsistent with one's reputation. Also the attributive form of off brand.

Adjective

off-brand (comparative more off-brand, superlative most off-brand)

  1. Not serving the public image of an organisation or a person; inconsistent with one's reputation.
    • Me treating [Naomi] Wolf like a branding problem would be about as off-brand as I could get.2023, Naomi Klein, Doppelganger: A Trip into the Mirror World, Penguin, →ISBN, page 57
    Antonyms:
    on-brand

Also used as

off-brand is also the attributive form of off brand.

Antonyms of off-brand

Forms of off-brand

comparativemore off-brand
superlativemost off-brand

Questions about off-brand

What does off-brand mean?
Off-brand means not serving the public image of an organisation or a person; inconsistent with one's reputation.
What part of speech is off-brand?
Off-brand is an adjective.

Words near off-brand in the dictionary

  1. off-bear
  2. off-beat
  3. off-beats
  4. off-board
  5. off-book
  6. off-brand
  7. off-Broadway
  8. off-Broadways
  9. off-by-one bug
  10. off-by-one bugs
  11. off-by-one error

Source and license

Adapted from Wiktionary: off-brand (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

Last updated:

Cite this entry: “off-brand.” Word.ws, https://word.ws/off-brand. Based on Wiktionary, CC BY-SA 4.0.