overpromoting

Verb

overpromote (third-person singular simple present overpromotes, present participle overpromoting, simple past and past participle overpromoted)

1. (transitive) To promote excessively.
   • NBC, never shy about exploiting a celebrity tragedy, overproduced and overpromoted her film in “Farrah’s Story,” but never made the public service point that, besides abstinence, the HPV vaccine is the most promising form of prevention against this type of cancer, which in most cases is sexually...2009 June 26, Alessandra Stanley, “Farrah Fawcett, a Sex Symbol Who Aimed Higher”, in New York Times