Word.ws English Dictionary

Pepsi paradox

Pepsi paradox proper noun: the statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

Proper noun

the Pepsi paradox

  1. (rare) The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

Questions about Pepsi paradox

What does Pepsi paradox mean?
Pepsi paradox means the statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.
What part of speech is Pepsi paradox?
Pepsi paradox is a proper noun.

Words near Pepsi paradox in the dictionary

  1. peps in one's steps
  2. peps up
  3. pepsi
  4. Pepsi Challenge
  5. Pepsi Challenges
  6. Pepsi paradox
  7. pepsidase
  8. pepsin
  9. pepsinated
  10. pepsine
  11. pepsines

Source and license

Adapted from Wiktionary: Pepsi paradox (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “Pepsi paradox.” Word.ws, https://word.ws/pepsi_paradox. Based on Wiktionary, CC BY-SA 4.0.