ploughing into

Verb

plough into (third-person singular simple present ploughs into, present participle ploughing into, simple past and past participle ploughed into)

1. To crash into something.
   • The lorry ploughed into the line of stationary cars.
2. To engage in some activity with vigor.
   • In a bid to escape the vagaries of consumer electronics, Samsung may be ploughing headlong into the areas most ripe for invasion by a new breed of emerging-market titans.2011, The Economist, Samsung: The next big bet
3. (transitive) To invest a resource (money, material, energy) into something.
   • Young start-ups usually have had two financing options: hands-off venture capitalists that are willing to plough money into a company without rolling up their sleeves, or business incubators that are short on funds but wealthy in enthusiasm and knowledge.2012, The Economist, Marketing start-ups: Geeks aren't known for their social skills