Word.ws English Dictionary

positive transition

positive transition noun: one of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

Noun

positive transition

  1. One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
    • The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.
  2. A narrative structure used in commercials known as “supporting actor-type” advertising.

Questions about positive transition

What does positive transition mean?
Positive transition means one of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
What part of speech is positive transition?
Positive transition is a noun.

Words near positive transition in the dictionary

  1. positive statement
  2. positive statements
  3. positive thinking
  4. positive transfer
  5. positive transfers
  6. positive transition
  7. positive zero
  8. positive zeroes
  9. positive zeros
  10. positive-definite
  11. positive-edge-triggered

Source and license

Adapted from Wiktionary: positive transition (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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