Word.ws English Dictionary

pre-to-post

pre-to-post adjective: relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.

Adjective

pre-to-post (not comparable)

  1. Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
    • This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]1977, Proceedings of the Annual Conference of the American Academy of Advertising
    • The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research

Questions about pre-to-post

What does pre-to-post mean?
Pre-to-post means relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
What part of speech is pre-to-post?
Pre-to-post is an adjective.

Words near pre-to-post in the dictionary

  1. pre-theoreticality
  2. pre-tin
  3. pre-tinned
  4. pre-tinning
  5. pre-tins
  6. pre-to-post
  7. pre-tonic
  8. pre-tour
  9. pre-tournament
  10. pre-tournaments
  11. pre-train

Source and license

Adapted from Wiktionary: pre-to-post (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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