Word.ws English Dictionary

premiumization

premiumization noun: the move towards more expensive premium products.

Noun

premiumization (uncountable)

  1. The move towards more expensive premium products.
    • “The pace of premiumization has slowed,” he said.2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times
    • The demise of the de minimis threshold—a regulatory lifeline for global retailers—has quietly reshaped the cost structures of premium brands like Lululemon […] The death of de minimis is more than a regulatory footnote—it is a harbinger of a new era for premium retail. For Lululemon, the challenge...2025 September 10, Theodore Quinn, “The Death of De Minimis and Its Impact on Premium Retail: A Cautionary Tale for Lululemon”, in AInvest

Origin of premiumization

From premium + -ization.

Questions about premiumization

What does premiumization mean?
Premiumization means the move towards more expensive premium products.
What part of speech is premiumization?
Premiumization is a noun.

Words near premiumization in the dictionary

  1. Premium Bonds
  2. premium economy
  3. premium-rate telephone number
  4. premium-rate telephone numbers
  5. premiumisation
  6. premiumization
  7. premiumize
  8. premiumized
  9. premiumizes
  10. premiumizing
  11. premiums

Source and license

Adapted from Wiktionary: premiumization (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “premiumization.” Word.ws, https://word.ws/premiumization. Based on Wiktionary, CC BY-SA 4.0.